Social Ads Agency
Paid is the accelerator of what already performs
Social Ads
When content creates performance
Most paid campaigns fail for one reason: the creatives are bad. Agencies optimise audiences, adjust budgets, and keep the same visuals for weeks. Yet on social platforms, creative represents 80% of performance.
At Socialsky, we reverse the logic: we test organically, we identify what engages, we amplify in paid. The ads manager works with the same data as the community team and Studio, within the same Social OS™ system. Paid doesn't start cold: it accelerates what the feed has already validated.
20+
brands combining organic and paid
[?]
creatives tested per month
2,5
years average partnership
3
dedicated performance managers
Our approach
Four mechanics of creative testing
Organic informs paid
The community team observes daily what engages organically. The formats, hooks, topics that capture attention. These signals feed directly into the creative briefs for paid campaigns. No need to guess what will work in advertising: the feed has already tested it.
Content designed for the feed
The Studio produces visual and video ads in-house. Every creative is built for scroll, not adapted from a print or TV campaign. Hooks in 3 seconds, native formats, rapid iterations. The studio and ads manager share the same briefs and performance data.
Creative testing every week
We don't freeze a campaign for three months. Every week: new creatives tested, audiences adjusted, budgets reallocated to what performs. Last week's data guides this week's decisions. The Social OS(tm) applies the same cycle to paid as to organic content.
Reporting that drives decisions
Every month: performance by platform, by audience, by creative. Not a 40-slide PDF that ends up in a drawer. A document that identifies what worked, what needs to change, and which tests to launch. Recommendations arrive with actions already planned.
Three dimensions of paid creative
Creation advertising, testing and scaling in the same flow every week
Campaign strategy and structure
Signal Analysis of existing efforts, objective definition by platform, advertising account architecture. Audience segmentation, lookalikes, retargeting. Structure is set before the first euro is spent and adjusted every week with real data.
Native advertising creative
Visuals and videos produced by the Studio in the native codes of each platform. Hooks calibrated for the first 3 seconds. Multiple variations for A/B testing. Creative production moves as fast as the data demands.
Amplification and scaling
Weekly testing on creatives, audiences and placements. Budget reallocation to what performs, cutting what stagnates. When an angle works, we scale. When it's exhausted, the next one is already in test.
Related Services
Our Work
What we build with our clients
Tango Charly
A Meta Ads strategy that doubled revenue for Mother's Day 2023.
Maison Mima
A full-funnel Meta Ads strategy that generated a ROAS of 12.75.
Grenke
A multi-channel B2B strategy that converted decision-makers into qualified leads.
L'esplanade
From 3 million to 7 million TikTok views: transforming a shopping center into a digital destination.
Frequently Asked Questions
We start by auditing your current setup and creatives. The CONVERSYON methodology structures every campaign: targeting, rotated tested creatives, continuous optimisation. Your budget never runs on autopilot without analysis.
An in-house buyer manages campaigns. We operate a system: creatives from Sky Studio, continuous testing, consolidated data across 70 accounts. The testing volume and iteration speed are hard to replicate in-house.
You retain ownership of your ad accounts and have real-time dashboard access. We invoice management fees separately from media budget. Every euro spent is traceable in your Business Manager.
We define KPIs together at launch: CPA, ROAS, CPL, cost per view or per engagement depending on objective. Monthly reporting with creative, audience and optimisation analysis. Accounts are optimised weekly.
This is SOCIAL OS principle: organic signals guide paid strategy. A post that performs organically becomes an amplified creative. Paid data feeds content strategy. Both levers work in a loop, not in silos.
We test an average of 10 to 30 creatives per month depending on budget. Scaling decisions are based on pre-defined performance thresholds: target CPA, retention rate, hook rate. What performs is amplified, the rest is cut or iterated.
Minimum 6-month engagement to allow time for optimisation. If KPIs don't progress, we adjust creative strategy and targeting. Results are visible in your dashboards each month.
Strategy
The brain of the system.
Signal reading, decisions per platform, measurable objectives. Continuously fed by community, ads and studio data. The central component that guides the system.
Studio
The creative engine.
We produce internally your videos, visuals and content. Everything is designed for the feed, integrated into the organic and paid system. Fast production, native formats, continuous iteration.
Community
The heart of your brand.
We manage your social networks continuously: strategy, execution, conversation management, reputation management. We transform conversations, signals and trends into content that performs in real time.
Influence
The voice of your messages.
We select creators for what they create, not for their followers. Selection, co-creation, production, amplification. Influence as a continuous lever of the Social OS™ system.
The system that puts you in the social-first era
Amplification
We amplify content that performs organically. Your paid budget goes where it already works.
Continuous Presence
We dominate the feed without interruption. Your brand is impossible to ignore, impossible to forget.
Native Creation
We produce content designed for the feed, crafted for each platform. You're watched, not scrolled.
Platform Intelligence
We analyze each platform's feed continuously. Your decisions are based on facts, not intuition.
Cultural Signals
We detect trends before they saturate the feed. Your content arrives first.