YouTube Ads agency
On YouTube the first five seconds decide everything
YouTube Ads
YouTube gives you reach, if you earn the first five seconds
YouTube reaches more people than most television. But the viewer has a finger on the skip button from the first second. The hook is not a detail, it is the whole game.
We build campaigns that earn the watch. TrueView, Bumper, Shorts: the format follows the goal, the creative earns the attention, and the budget follows the results.
YouTube works better linked to your other campaigns. See how in our Social Ads offer.
Our approach
Four principles for YouTube Ads that get watched
Video creates demand, search captures it
Google Ads answers an existing intent. YouTube installs the need upstream. The two are complementary, and we run them together.
A creative built to be watched, not skipped
The first five seconds decide everything. Skystudio produces videos built to hold attention, not TV spots recycled online.
We optimise continuously, not once launched
Targeting, formats, bids, A/B testing: we adjust every week on real data. A launched campaign isn't a finished campaign.
YouTube and Google Ads in the same plan
Video to create demand, Search to convert it. We orchestrate both in one system, with shared reporting.
Four formats, one pilot
From view to action
TrueView
The user chooses to watch, you pay for the qualified view. The engagement format, to tell and convince without forcing.
Bumper Ads
Six non-skippable seconds to make a mark. The awareness and recall format, alongside the longer formats.
Discovery Ads
The ad that appears at the moment of the video search. The format that captures an intent already present, at the top of results.
Shorts Ads
The short, vertical format for the mobile audience. The native ad of the Shorts feed, where attention plays out by the second.
Our Work
What we build with our clients
Tango Charly
A Meta Ads strategy that doubled revenue for Mother's Day 2023.
Grenke
A multi-channel B2B strategy that converted decision-makers into qualified leads.
L'esplanade
From 3 million to 7 million TikTok views: transforming a shopping center into a digital destination.
Frequently Asked Questions
We run brands across several sectors, from retail to food to services. The method adapts: we start from your audience and your goal, not a single playbook.
The first usable data come in two to four weeks, the time of the learning phase. We read those signals early and adjust without waiting for the end of the campaign.
Yes. Between video remarketing and demand generation, YouTube feeds the e-commerce funnel. Shopping formats connect the video to the product catalogue.
Account audit, strategy validated with you, then launch. A single point of contact follows your case end to end, not a customer service that changes every time.
It's possible, but costly in time, tools and expertise. Outsourcing becomes worthwhile as soon as the media budget justifies serious, continuous optimisation.
Google Ads captures an active search intent. YouTube creates demand upstream, before the need is formulated. The two are complementary, we run them together.
Strategy
The brain of the system.
Signal reading, decisions per platform, measurable objectives. Continuously fed by community, ads and studio data. The central component that guides the system.
Studio
The creative engine.
We produce internally your videos, visuals and content. Everything is designed for the feed, integrated into the organic and paid system. Fast production, native formats, continuous iteration.
Community
The heart of your brand.
We manage your social networks continuously: strategy, execution, conversation management, reputation management. We transform conversations, signals and trends into content that performs in real time.
Influence
The voice of your messages.
We select creators for what they create, not for their followers. Selection, co-creation, production, amplification. Influence as a continuous lever of the Social OS™ system.
Social Ads
The feed accelerator.
We test formats, we amplify what performs. Meta Ads and TikTok Ads operated continuously, in service of content that already works in the feed.
The system that puts you in the social-first era
Amplification
We amplify content that performs organically. Your paid budget goes where it already works.
Continuous Presence
We dominate the feed without interruption. Your brand is impossible to ignore, impossible to forget.
Native Creation
We produce content designed for the feed, crafted for each platform. You're watched, not scrolled.
Platform Intelligence
We analyze each platform's feed continuously. Your decisions are based on facts, not intuition.
Cultural Signals
We detect trends before they saturate the feed. Your content arrives first.