Case study

Creating a multi-channel strategy

We determined which channels were best to reach our target audience and meet our different objectives.

LinkedIn: the B2B social network par excellence. Grenke needs visibility on this social network to increase brand awareness among an SME target.

Google Ads: because everything starts with a search. We used Google Ads to benefit from strong presence on keywords related to Grenke's business.

From broad audience to precise targeting on Google Ads

In Belgium, the word "leasing" is historically linked to car leasing. Spontaneously, it's less associated with financial leasing and renting. The strategy developed was to target keywords around leasing, trying to exclude as much as possible an audience interested in car rental.

On Google Ads, but this is also true on all advertising and organic platforms, testing is the key to success.

Monthly communication to reach the B2B sector

We implemented ongoing communication on LinkedIn. The initial strategy was to communicate mainly about the different solutions Grenke offers broadly in order to increase visibility.

We then refined the strategy by targeting content according to certain important sectors such as medical, pharmaceutical, office equipment etc. This happens through tone of voice, content staging and also media budget. Each publication is amplified by media budget so the message is seen by the defined target.