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Pinterest Agency

On Pinterest, your customers search before buying

We operate Pinterest accounts for brands in Belgium. Optimised pins, Pinterest SEO, Pinterest Ads. Users arrive with purchase intent. Content generates traffic for months. Offices in Brussels and Antwerp.

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Pinterest

Your customers plan their purchases there. Your brand should be there too.

Pinterest has over 450 million monthly active users. Its uniqueness: users come there to search, plan and buy. Not to passively scroll. 85% of them say they use the platform to prepare a purchase.

Unlike traditional social networks where content disappears in a few hours, a well-optimised pin continues to generate traffic for months. For brands in decor, fashion, food, lifestyle or e-commerce, it's an under-exploited qualified traffic channel in Belgium.

Publishing beautiful images isn't enough on Pinterest

The algorithm favours search-optimised content, not aesthetics alone.

Many brands approach Pinterest like Instagram: they publish beautiful images and expect it to work. But Pinterest has its own rules. The algorithm prioritises content optimised for search (titles, descriptions, keywords), vertical formats and publishing regularity.

We build your Pinterest strategy around the queries your target audience actually uses. Each pin is designed to be found, saved and clicked. Visuals are produced in performing formats (1000x1500 px, integrated text, clear call-to-action). When relevant, we activate Pinterest Ads to amplify strategic pins. CPC there is often lower than Meta or Google.

One cycle, five stages

Each stage is designed for Pinterest SEO and traffic

We operate your Pinterest account end-to-end. Each stage has a concrete objective: generate qualified traffic to your site.

1

Custom Pinterest Strategy

We define your Pinterest positioning: objectives (traffic, brand awareness, sales), target audiences and visual editorial line. The strategy incorporates Pinterest's unique search logic, where users plan purchases and seek inspiration.

2

Content Creation and Visual Design

We produce Pins (images and videos) optimised for Pinterest: vertical formats, integrated text, engaging visuals. Each piece of content is designed to generate clicks and saves—the two key metrics on the platform.

3

Pinterest SEO Optimisation

Pinterest functions as a visual search engine. We optimise each Pin (title, description, keywords), each board and your profile to increase visibility in search results and platform recommendations.

4

Account Management & Planning

We operate your Pinterest account daily: board organisation, publication scheduling, seasonal trend tracking and Idea Pin creation. Consistency is a key performance factor on Pinterest.

5

Reporting & Optimisation

Each month, we analyse your account's performance: impressions, outbound clicks, saves, traffic generated to your site. This data guides content strategy and optimisations for the month ahead.

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Nos réalisations

Ce qu'on construit avec nos clients

Rives d'Arcins

From 4,700 to 82,500 followers: how Rives d'Arcins became the reference lifestyle TikTok account in Bordeaux.

Maison Mima

A full-funnel Meta Ads strategy that generated a ROAS of 12.75.

Questions fréquentes

Pinterest keyword strategy, pin creation (visuals and videos), SEO optimisation for each pin, publication scheduling, Pinterest Ads and monthly reporting. Everything is operated continuously via Social OS™.

Pinterest is particularly effective for visual sectors: home decor, fashion, food, beauty, travel, lifestyle, e-commerce. If your products or services lend themselves to imagery, Pinterest is a qualified traffic channel. We assess relevance for your brand together.

Organic YouTube is a marathon: 3-6 months before seeing subscriber growth and meaningful traffic. But evergreen content compounds. YouTube Ads show results immediately. Strategy depends on whether you're building a channel or running campaigns.

Organic pins take 2-4 months to gain momentum. Pinterest rewards consistency and evergreen content. Ads show traffic immediately. We plan for the long game with organic, quick wins with ads.

Both are visual but work differently. Instagram excels at engagement and community. Pinterest excels at traffic and purchase intent. Pinterest content has a long lifespan (months), Instagram content a short one (hours). Many brands run both.

Organic Pinterest works for niche audiences and long-tail traffic. Promoted pins scale faster and hit specific demographics. We usually recommend both: organic builds a library, ads amplify proven pins.

Standard pins, carousel pins, video pins, and idea pins. We optimise for the Pinterest algorithm: vertical format, clear text overlay, and linked to your site. Each pin drives traffic and pins lead to conversions.

A pin published today generates traffic in six months.

We look at your account, your catalogue and your objectives. First conversation, first concrete leads. Brussels, Antwerp.