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Social Media Agency for Food & Beverage

Food desire is born in the scroll. The shelf confirms

Food brands recycling their catalogue in the feed have already lost

Product discovery has changed. A TikTok, a recipe filmed in a Reel, a food trend spotted in the feed: desire is born in the scroll, not in the aisle. Cultural codes change every week. The food purchase cycle has shortened and shifted.

Traditional food marketing relies on packshots, product campaigns and seasonal activations. In the feed, these formats go unnoticed. Platforms reward native content, creator voice and reactivity. When validation takes three weeks, the trend is already dead.

What performs in food is content that looks like what people are already watching: recipes filmed by creators, spontaneous reactions, product content in real context. Brands that stand out are those that produce fast, test continuously and let the feed guide their calendar.

What the numbers say

44.7%

44.7% Research Brand After Influencer

Nearly one Belgian in two (16-39 years old) has researched a brand after an influencer recommendation. For food & beverage, it's a direct acquisition channel: the right creator, the right format, and the brand enters the radar.

SMI Barometer 2024, Comeos & Arteveldehogeschool

74%

74% of Food Brands Bet on Creators

In Europe, three quarters of food & beverage brands plan to increase collaborations with content creators in 2026. This is no longer experimentation: it's a structural channel. Brands not there are leaving the field to competitors.

Kolsquare, Influencer Marketing Report 2025

608K

608K Average Views per Food Video

Food & beverage dominates YouTube with 608,000 average views per video, ahead of all other sectors. Recipes, behind-the-scenes, product tests: video format is the most powerful engagement lever in the sector.

Dash Social, F&B Industry Benchmarks 2025

77%

77% Buy After Consumer Content

More than three in four buyers say they're more likely to purchase a product discovered through content created by other consumers. In food, this mechanism is key: a dish filmed by a customer or creator triggers the desire to try it. A product catalog doesn't do this work.

Bazaarvoice, Shopper Experience Index 2024

Our Work

Food & Beverage

What we build with brands in this sector

O'Tacos

From 1,400 to 380,000 followers: how O'Tacos became a food reference on TikTok without any media budget.

Frequently Asked Questions

Food is visceral, trend-driven, and viral. Audiences want quick recipes, trends, entertainment, and desire. We produce high-volume content, work with creators, chase trends, and measure direct orders from social.

We monitor the FYP daily, test trends quickly, and scale what works. Trend lifespan is 1-2 weeks. We're always producing, always testing, always ready to pivot. Our team lives on TikTok.

TikTok for viral moments and trend discovery. Instagram for visual storytelling. Pinterest for recipes and planning. YouTube for longer tutorials. Depending on your product, we weight them differently.

Food trends move fast on social. Health, sustainability, nostalgia, fusion—these shift weekly. We monitor trends, adapt recipes and messaging, and jump on moments before they peak. We're always asking: what's next?

Creators test your product, share authentic reviews, and drive orders. We vet by audience alignment and engagement rates. Deals are outcome-based: we share revenue from sales they drive. It's partnership, not sponsorship.

Food is TikTok and Instagram now. Traditional agencies still shoot 30-second spots. We embrace short, snappy, trend-driven content. We work with food creators, chase viral moments, and measure direct sales from social.

Your products are already circulating in feeds. The question is how.

15 minutes to analyse your food presence in feeds. We come back within 48 hours with a reading of your formats, your creators and your direct competitors. O'Tacos, Leonidas, Fisherman's Friend: we know the sector.