Pinterest Ads agency
On Pinterest people are already planning to buy
Pinterest Ads
Pinterest catches the customer before the decision is made
Pinterest is not a social network like the others. People come to plan: a project, a purchase, a moment. They are in buying mode before they even know what they want. That is a rare opportunity for a brand.
We build campaigns that meet that intent. Standard pins, Video, Shopping, Collections: the format follows the journey, and the budget follows what converts.
Pinterest complements your other levers more than it replaces them. See the whole picture in our Social Ads offer.
Our approach
Four principles for Pinterest Ads that convert
An audience already in buying mode
On Pinterest, people look for ideas and products, not entertainment. We capture a project intent, often close to purchase, at a cost often lower than Meta.
The vertical visual, built for Pinterest
Pinterest is a visual platform. Skystudio produces vertical pins with the right ratios and palette, designed to stop the scroll in the feed.
Targeting by intent, not just by profile
Keywords, interests, lookalike audiences: we target what people are looking for, not just who they are. Intent comes first.
A lever complementary to Meta and Google
Pinterest plays a different discovery phase. We integrate it into your Meta and Google setup in one system, without doubling budgets.
Four formats, one pilot
From inspiration to purchase
Standard Pins
The basics: a sponsored vertical visual that fits the feed. The discovery format, to place a product within a world of inspiration.
Video Pins
The motion that catches the eye in a stream of still images. The format to demonstrate, to tell, to spark desire in a few seconds.
Shopping Ads
The product catalogue made shoppable. Each pin leads to the product, turning inspiration into purchase.
Collections
A hero visual, products below. The format that extends inspiration toward the cart, built for the buying journey.
Our Work
What we build with our clients
Tango Charly
A Meta Ads strategy that doubled revenue for Mother's Day 2023.
Grenke
A multi-channel B2B strategy that converted decision-makers into qualified leads.
L'esplanade
From 3 million to 7 million TikTok views: transforming a shopping center into a digital destination.
Frequently Asked Questions
Yes, with the right formats and a well-structured account. The cost per click is often lower than Meta, and the audience is already in project mode, close to purchase.
The first data come in three to five weeks. Learning takes longer than on Meta, but the effect lasts: a pin keeps working for months.
Yes. Pinterest complements Meta and Google in a different discovery phase, upstream of purchase. We integrate it into your setup without doubling budgets.
Account audit, strategy validated with you, then launch. A single point of contact follows your case, from creating the visuals to reporting.
Fashion, decor, wellness, cooking, travel and lifestyle are particularly suited. But whenever there's a project and visual inspiration, Pinterest has its place.
Meta targets behaviours and interests. Pinterest captures an active discovery intent, and the pin lives far longer than a sponsored post.
Strategy
The brain of the system.
Signal reading, decisions per platform, measurable objectives. Continuously fed by community, ads and studio data. The central component that guides the system.
Studio
The creative engine.
We produce internally your videos, visuals and content. Everything is designed for the feed, integrated into the organic and paid system. Fast production, native formats, continuous iteration.
Community
The heart of your brand.
We manage your social networks continuously: strategy, execution, conversation management, reputation management. We transform conversations, signals and trends into content that performs in real time.
Influence
The voice of your messages.
We select creators for what they create, not for their followers. Selection, co-creation, production, amplification. Influence as a continuous lever of the Social OS™ system.
Social Ads
The feed accelerator.
We test formats, we amplify what performs. Meta Ads and TikTok Ads operated continuously, in service of content that already works in the feed.
The system that puts you in the social-first era
Amplification
We amplify content that performs organically. Your paid budget goes where it already works.
Continuous Presence
We dominate the feed without interruption. Your brand is impossible to ignore, impossible to forget.
Native Creation
We produce content designed for the feed, crafted for each platform. You're watched, not scrolled.
Platform Intelligence
We analyze each platform's feed continuously. Your decisions are based on facts, not intuition.
Cultural Signals
We detect trends before they saturate the feed. Your content arrives first.