Facebook Ads agency
On Facebook the creative decides, not the budget
Facebook Ads
Facebook still reaches your audience, if the creative earns its place
Facebook is still where most of your customers spend their time. The platform changed and the targeting moved inside the algorithm, but the reach is there. What makes the difference now is the creative and how fast you read the data.
We build campaigns that test, learn and scale. Audiences, formats, budget: every lever is piloted so each euro works harder than the last.
Facebook performs best when it does not work alone. See how we combine it with the other platforms in our Social Ads offer.
Our approach
Four principles for Facebook Ads that convert
The creative decides, not the targeting
Meta targets very well on its own. The difference is the hook, the format, the first second. We test creatives continuously and put budget behind what performs.
We test organically before paying
What doesn't engage organically won't convert in paid. We validate the angles in the feed, then amplify the winners. Paid accelerates, it doesn't start cold.
The pixel and the data, clean first
Pixel, Conversions API, verified events: without reliable data, Meta optimises blind. We fix the foundations before scaling, so every euro learns from the last.
From content to reporting, one flow
Strategy, Skystudio creative, distribution, reading the results: same team. Your Facebook Ads aren't a silo, they're a lever connected to the rest of your social presence.
Four campaign types, one pilot
From first reach to repeat purchase
Advantage+ and acquisition
Advantage+ and acquisition campaigns driven by Meta's signals. We structure the account, feed it creatives, and let the algorithm work where it's strong, under control.
Lead Ads
Native, pre-filled forms, without leaving the app. We capture qualified leads, connect them to your CRM, and track the real cost per lead, not the cost per click.
Retargeting and lookalike
We talk again to those who already know you and clone your best customers in lookalike. Custom and lookalike audiences put the budget where it converts.
Awareness and amplification
Reach on Facebook, Instagram and Audience Network. We amplify content that already works organically, in native format, to build the brand without wasting budget.
Our Work
What we build with our clients
Tango Charly
A Meta Ads strategy that doubled revenue for Mother's Day 2023.
Grenke
A multi-channel B2B strategy that converted decision-makers into qualified leads.
L'esplanade
From 3 million to 7 million TikTok views: transforming a shopping center into a digital destination.
Frequently Asked Questions
No universal threshold, but under 500 to 800 euros a month the Meta algorithm lacks data to optimise. We frame the budget with you to fit the goal, and make it work, not burn.
Boosting is basic: little control, little targeting. A real campaign through the Meta manager opens precise targeting, A/B testing, retargeting, lookalikes and granular tracking.
Yes. It's the same Meta ecosystem. We run your campaigns simultaneously across Facebook, Instagram and Audience Network, with delivery and budget steered together.
The pixel tracks actions on your site. It enables retargeting, optimisation toward conversions and lookalike audiences. Without it, you optimise blind. We set it up and verify it first.
One to two weeks of learning, then meaningful results in four to eight weeks. We measure from the first month what engages and what converts, and adjust.
Yes, differently than B2C: retargeting, Lead Ads, awareness among decision-makers. It's even stronger combined with LinkedIn, which we also run.
Strategy
The brain of the system.
Signal reading, decisions per platform, measurable objectives. Continuously fed by community, ads and studio data. The central component that guides the system.
Studio
The creative engine.
We produce internally your videos, visuals and content. Everything is designed for the feed, integrated into the organic and paid system. Fast production, native formats, continuous iteration.
Community
The heart of your brand.
We manage your social networks continuously: strategy, execution, conversation management, reputation management. We transform conversations, signals and trends into content that performs in real time.
Influence
The voice of your messages.
We select creators for what they create, not for their followers. Selection, co-creation, production, amplification. Influence as a continuous lever of the Social OS™ system.
Social Ads
The feed accelerator.
We test formats, we amplify what performs. Meta Ads and TikTok Ads operated continuously, in service of content that already works in the feed.
The system that puts you in the social-first era
Amplification
We amplify content that performs organically. Your paid budget goes where it already works.
Continuous Presence
We dominate the feed without interruption. Your brand is impossible to ignore, impossible to forget.
Native Creation
We produce content designed for the feed, crafted for each platform. You're watched, not scrolled.
Platform Intelligence
We analyze each platform's feed continuously. Your decisions are based on facts, not intuition.
Cultural Signals
We detect trends before they saturate the feed. Your content arrives first.