Influence Agency
Creators are the voice of your brand in the feed
Influence
When influence is recognized at its true value
Most influence campaigns fail for one reason: they buy an audience, not content that performs. At Socialsky, we do the opposite. We select creators based on their data, their sector affinity, not (only) on their follower count. Native platform users, capable of producing what your audience actually watches in their feed.
Our Creative Strategist co-develops the concept with the creator. The brand frames the direction, the creator brings their native interpretation. The content produced doesn't die after 48 hours: it feeds back into the Social OS™ organically, in paid, in social commerce.
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metric
500+
creators activated (talent pool)
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content repurposed in paid
3
platforms activated
Our approach
Four principles of creator-driven content
Selection by data
500,000 followers guarantee nothing. Beyond the stats, we select a creator for their art direction and what they can bring to the brand. Our Creative Strategist transforms your need into a strong idea. Content is co-created with the creator to guarantee impact in the feed.
Content cycles back into the system
A creator's content doesn't disappear after 48 hours. It's repurposed organically on your accounts, amplified via paid, stored as a creative asset. The model is full funnel: organic distribution, sponsored amplification, conversion measurement.
Co-creation with the Studio
The Creative Strategist co-develops the concept with the creator. The brand frames the art direction, the creator brings their native interpretation. The result respects the creator's authenticity whilst staying true to your brand codes. No sponsored content that looks like an ad.
Measurement by performance
Every campaign is measured on concrete indicators: engagement, traffic, conversions, cost per result. We don't count likes. We measure what the campaign produced downstream: clicks, sales, registrations. Reporting feeds creator selection for future campaigns.
Three dimensions of integrated influence
From casting to reporting, each campaign follows the same framework
Strategy and creator selection
Objective definition, identification of priority platforms, creator selection based on data and sector affinity. Reasoned shortlist with engagement rates and content examples. The Creative Strategist validates every profile.
Creative collaboration
One idea per campaign, led by our Creative Strategist. A co-developed brief with creators and the brand. Native execution. Framed art direction, preserved execution freedom. Two modes: creator production or Socialsky production with talent.
Amplification and performance
Content that performs is amplified via paid through the ads manager. Conversion tracking, reporting by creator and by platform. Full funnel model: organic, amplification, measurement. Insights feed creator selection for future campaigns.
Our Work
What we build with our clients
O'Tacos
From 1,400 to 380,000 followers: how O'Tacos became a food reference on TikTok without any media budget.
Bronze Award
Basic-Fit
43,700 followers and 11M views: how Basic-Fit broke fitness stereotypes on TikTok.
Silver Award
Rives d'Arcins
From 4,700 to 82,500 followers: how Rives d'Arcins became the reference lifestyle TikTok account in Bordeaux.
Frequently Asked Questions
We define the objective (awareness, consideration, conversion), identify relevant creators via our Talent Pool, manage the brief, production and follow-up. You approve content before publication. Reporting included.
We select based on data, not gut feelings: genuine engagement rates, audience quality, collaboration history. Our Talent Pool database references creators by niche, platform and performance. Every profile is verified before activation.
It depends on the number of creators, their tier and deliverables. Micro-influencer campaigns start at a few thousand euros. We build recommendations calibrated to your budget, not the other way around. The media plan is transparent.
Yes, with rights. We negotiate content rights upfront: organic use, paid use, repurposing. Creator content performs better in ads than branded content. Smart deals include rights to amplify and repurpose.
Influencers have established audiences; you pay for access to their followers. UGC (User-Generated Content) comes from real customers; cheaper and more authentic but smaller reach. Best strategy uses both.
Both, depending on goals. Micro-influencers (10K–100K) have engaged audiences and cost less. Macro-influencers (100K+) reach more people. We usually blend: micro for engagement and authenticity, macro for reach.
We track engagement (likes, comments, shares), reach, impressions, click-throughs, and sales attribution. We use tracking links, promo codes, and UTM parameters. ROI is measured by conversion and cost per acquisition.
Strategy
The brain of the system.
Signal reading, decisions per platform, measurable objectives. Continuously fed by community, ads and studio data. The central component that guides the system.
Studio
The creative engine.
We produce internally your videos, visuals and content. Everything is designed for the feed, integrated into the organic and paid system. Fast production, native formats, continuous iteration.
Community
The heart of your brand.
We manage your social networks continuously: strategy, execution, conversation management, reputation management. We transform conversations, signals and trends into content that performs in real time.
Social Ads
The feed accelerator.
We test formats, we amplify what performs. Meta Ads and TikTok Ads operated continuously, in service of content that already works in the feed.
The system that puts you in the social-first era
Amplification
We amplify content that performs organically. Your paid budget goes where it already works.
Continuous Presence
We dominate the feed without interruption. Your brand is impossible to ignore, impossible to forget.
Native Creation
We produce content designed for the feed, crafted for each platform. You're watched, not scrolled.
Platform Intelligence
We analyze each platform's feed continuously. Your decisions are based on facts, not intuition.
Cultural Signals
We detect trends before they saturate the feed. Your content arrives first.