LinkedIn Ads agency
On LinkedIn you pay to reach the right person, so the message has to earn it
LinkedIn Ads
LinkedIn is expensive, which is exactly why precision pays
LinkedIn costs more per click than any other platform. That is not a problem when you reach the exact decision makers you need. It becomes one when the targeting is loose and the message is generic.
We build B2B campaigns that earn their cost. Precise targeting, a message that speaks to the role, and budget piloted on cost per qualified lead, not vanity clicks.
LinkedIn carries more weight combined with the other channels. See the full approach in our Social Ads offer.
Our approach
Four principles for LinkedIn Ads that generate leads
B2B targeting, down to the role and sector
Role, sector, company size, seniority: we speak exactly to the decision-makers you target. A precision no other platform offers in B2B.
Real cost per lead, not cost per click
A click doesn't pay your invoices, a qualified lead does. We steer by cost per lead and conversion rate, not vanity metrics.
Capture the lead without friction
Native, pre-filled forms convert up to three times better than a landing page. We capture the lead without making them leave LinkedIn.
LinkedIn and Meta in the same plan
LinkedIn to generate the lead, Meta for retargeting and awareness. We run both in one system, with a shared reading.
Four formats, one pilot
From awareness to qualified lead
Sponsored Content
The native ad in the professional feed. The format for awareness and engagement with a targeted B2B audience.
Message Ads
The direct message in the decision-maker's inbox. The personalised approach, for a precise offer to a precise audience.
Lead Gen Forms
Frictionless lead capture, pre-filled form within LinkedIn. The format for generating qualified contacts.
Dynamic Ads
The personalised ad at scale, adapted to each member's profile. The format that personalises without multiplying production.
Our Work
What we build with our clients
Tango Charly
A Meta Ads strategy that doubled revenue for Mother's Day 2023.
Grenke
A multi-channel B2B strategy that converted decision-makers into qualified leads.
L'esplanade
From 3 million to 7 million TikTok views: transforming a shopping center into a digital destination.
Frequently Asked Questions
LinkedIn imposes a minimum of 10 euros per day and per campaign. In practice, we recommend 1,500 to 3,000 euros a month: the CPM is high, but the targeting is surgical.
LinkedIn targets by role, sector, company size, seniority. The CPM is three to five times higher, but the precision is unmatched. Facebook stays useful for retargeting and awareness.
A native form, pre-filled with profile data, without leaving LinkedIn. The conversion rate rises to up to three times that of a classic landing page.
Yes. The most effective combo: LinkedIn to generate the leads, Meta for retargeting and awareness. We run both with a coherent strategy per network.
By cost per lead, lead-to-customer conversion rate, revenue generated. We set the KPIs upfront and track them in a monthly report.
No. SMEs and B2B startups perform there too: precise targeting concentrates a small budget on the right decision-makers, without diluting it across too broad an audience.
Strategy
The brain of the system.
Signal reading, decisions per platform, measurable objectives. Continuously fed by community, ads and studio data. The central component that guides the system.
Studio
The creative engine.
We produce internally your videos, visuals and content. Everything is designed for the feed, integrated into the organic and paid system. Fast production, native formats, continuous iteration.
Community
The heart of your brand.
We manage your social networks continuously: strategy, execution, conversation management, reputation management. We transform conversations, signals and trends into content that performs in real time.
Influence
The voice of your messages.
We select creators for what they create, not for their followers. Selection, co-creation, production, amplification. Influence as a continuous lever of the Social OS™ system.
Social Ads
The feed accelerator.
We test formats, we amplify what performs. Meta Ads and TikTok Ads operated continuously, in service of content that already works in the feed.
The system that puts you in the social-first era
Amplification
We amplify content that performs organically. Your paid budget goes where it already works.
Continuous Presence
We dominate the feed without interruption. Your brand is impossible to ignore, impossible to forget.
Native Creation
We produce content designed for the feed, crafted for each platform. You're watched, not scrolled.
Platform Intelligence
We analyze each platform's feed continuously. Your decisions are based on facts, not intuition.
Cultural Signals
We detect trends before they saturate the feed. Your content arrives first.