Micro-trottoir agency in Belgium
The street says out loud what your ads won't
Micro-trottoir
From the sidewalk to the feed
We shoot your micro-trottoirs where your audiences live: on the street, at an event, at a trade show. Spontaneous reactions, field testimonials, filmed vertically for TikTok, Reels and Meta. No sterile studio, just content that looks like what your customers already watch.
The real format clears the feed's first filter. A credible voice in the noise of the street grabs the first three seconds. The Social OS™ takes those videos, pushes them into paid and keeps the angles that perform.
Our approach
How we shoot your micro-trottoirs, from scouting to distribution
We find the angle and the question
We start from the signals in your market and your community to choose the topic. A good question makes the whole video: too broad and no one reacts, too closed and it rings false. We write the one that sparks a useful reaction, aligned with what already performs in paid.
We shoot on the street, light and fast
We scout the right location, sort out the logistics and shoot light. Small crew, discreet gear, vertical format from the first take. We approach passers-by, collect the image rights release forms on the spot, and film real reactions rather than a scripted speech.
We edit into variants
One shoot yields several videos. We edit variants with different hooks, different lengths, platform-specific openers. Each angle comes out in several versions to test fast. You get enough to feed the feed and enough to launch creative testing in paid.
We deliver with the rights and plug into paid
We deliver in several formats, with image rights secured and paid use planned in the signed release forms. The best variants go to Meta Ads and TikTok Ads, enter the creative testing of the Social OS™ and feed your retargeting.
The micro-trottoir formats we shoot
Each format has its ground, its use and its distribution logic
Spontaneous reactions on the street
We ask a question on the street and catch the raw reaction of passers-by. The most spontaneous format of the moment, the one that places the brand in a real conversation at the top of the funnel.
Field testimonials
Real people telling a use, an opinion, an experience, in their own words. We build the social proof that reassures at the moment of choice. The format that adds credibility at the bottom of the funnel.
Event and trade show micro-trottoir
We shoot right in the middle of your event or your trade show. Targeted audience, simpler consent, controlled conditions. The format that turns an on-site presence into reusable social content.
Vertical variants for paid
Several versions of the same shoot, different hooks and edits. Paid tests, the winners scale. That's the principle of the Social OS™: content creates performance, budget amplifies it.
Our Work
What we build with our clients
Tango Charly
A Meta Ads strategy that doubled revenue for Mother's Day 2023.
Grenke
A multi-channel B2B strategy that converted decision-makers into qualified leads.
L'esplanade
From 3 million to 7 million TikTok views: transforming a shopping center into a digital destination.
Frequently Asked Questions
In Belgian public space, no general permit is required to film. But every participant signs an image rights release form as soon as you distribute commercially. We handle the release forms on the spot, at every shoot.
Expect 1 000 to 2 000 EUR excl. VAT for a half-day session, editing included. The price depends on the number of angles, locations and variants. We quote based on your distribution plan.
Yes, and an event or a trade show is often ideal. Audience already targeted, consent easier to obtain, shooting conditions controlled. You leave with field content that feeds the feed well after the event.
Yes. The authentic format performs in Meta Ads and TikTok Ads because it doesn't look like an ad. We plan the advertising use in the signed release forms, and the best variants enter creative testing.
The micro-trottoir catches strangers on the street, raw and unpredictable. Studio UGC stages a creator who controls their message. The street wins on spontaneity, the studio on control. We'll tell you which one serves your angle.
Food, fashion, retail and consumer services respond to it best. Any topic that gets a reaction on the street can become a micro-trottoir. We'll tell you honestly whether the format fits your brand before we shoot.
Strategy
The brain of the system.
Signal reading, decisions per platform, measurable objectives. Continuously fed by community, ads and studio data. The central component that guides the system.
Studio
The creative engine.
We produce internally your videos, visuals and content. Everything is designed for the feed, integrated into the organic and paid system. Fast production, native formats, continuous iteration.
Community
The heart of your brand.
We manage your social networks continuously: strategy, execution, conversation management, reputation management. We transform conversations, signals and trends into content that performs in real time.
Influence
The voice of your messages.
We select creators for what they create, not for their followers. Selection, co-creation, production, amplification. Influence as a continuous lever of the Social OS™ system.
Social Ads
The feed accelerator.
We test formats, we amplify what performs. Meta Ads and TikTok Ads operated continuously, in service of content that already works in the feed.
The system that puts you in the social-first era
Amplification
We amplify content that performs organically. Your paid budget goes where it already works.
Continuous Presence
We dominate the feed without interruption. Your brand is impossible to ignore, impossible to forget.
Native Creation
We produce content designed for the feed, crafted for each platform. You're watched, not scrolled.
Platform Intelligence
We analyze each platform's feed continuously. Your decisions are based on facts, not intuition.
Cultural Signals
We detect trends before they saturate the feed. Your content arrives first.