Case study
Rives d'Arcins
RETAIL, LIFESTYLE, SHOPPING CENTER, TIKTOK, FRANCE, NATIVE CONTENT
By taking charge of Rives d'Arcins' TikTok strategy since June 2023, Socialsky transformed the digital presence of the Bordeaux shopping center into a true local lifestyle reference account: from 4,700 to 82,500 followers, over 4.1 million views in 2024 and an engagement rate of 3.12%, more than 2.5 times above the retail sector average on TikTok.
Context
Rives d'Arcins is a premium shopping center located in Bègles, on the outskirts of Bordeaux. Managed by Klepierre, it brings together over 150 stores and welcomes 5 million visitors per year. Despite strong local awareness, the center faced a strategic challenge: how to exist credibly and engagingly on TikTok, without falling into the classic promotional discourse of big-box retailers? In June 2023, Socialsky takes charge of the complete TikTok strategy with a clear mission: to make Rives d'Arcins a full cultural player in Bordeaux's life on social networks.
Challenge
In the shopping center sector, TikTok is a particularly difficult terrain to conquer: a physical shopping space naturally struggles to generate spontaneous adoption on a platform dominated by authenticity, entertainment and native culture. The challenges were multiple:
- Make a physical destination desirable and fun for a 18-24 year-old target accustomed to ultra-native content, without ever looking like a catalog.
- Create a coherent editorial universe for a space housing 150+ stores with very different identities.
- Build a local engaged community around a place of life, not just around a brand.
- Maintain growth and engagement rate in the long term, without creative exhaustion.
Solution
Socialsky built Rives d'Arcins' TikTok strategy around a central principle: make the center a character in its own right in Bordeaux's life, not an advertising window.
- Monthly Creative Lab: Every month, internal brainstorming, competitive audit and testing of new creative angles to reinvent continuously. This structured process allows rapid identification of winning mechanics before scaling them.
- Quarterly on-site shoot: Two community managers travel together to Bordeaux to create quality content over the long term, nourish editorial pillars and push formats that perform best.
- Signature format "Est-ce que tu follow ?" (Do you follow ?): Designed as a community meetup, this interactive micro-interview format rooted in Bordeaux local culture became the growth engine of the account. In December 2025, a single video in this format generated +2,164 followers, 78,000 views and 1,663 interactions for just €22.40 of spark ads.
- Complementary editorial pillars: Micro-interviews and challenges (pure engagement), anecdotes and surprising facts about stores (added value), lifestyle scenarios and seasonal focus (aspirational), to alternate between entertainment and discovery without ever sounding commercial.
- Local influencer strategy: Activation of Bordeaux micro-creators with varied universes (family, lifestyle, food, student life) via a structured gifting program, to bring authenticity and cultural anchoring to the community.
- Targeted Spark Ads: Amplification of the best organic content via an optimized monthly media budget, to maximize the reach of videos already validated by the community.
Results
Since June 2023, Rives d'Arcins has established itself as the reference TikTok account in the shopping center sector in its region. From 4,700 followers (June 2023) to 82,500 followers (December 2025), or +13,800 new followers in 2024 alone. Reach & Engagement: 4.1 million publication views in 2024. Engagement rate of 3.12%, more than 2.5x above the retail sector average on TikTok (1.21%). 37,000 likes and 2,700 comments over 2024. Best performance: "Est-ce que tu follow ?" format (December 2025): 78,000 views, +2,164 followers, 1,663 interactions, for €22.40 of spark ads invested.
4,7K → 82,5K
Follower growth
4,1M
Views in 2024
3,12%
Engagement rate
37K & 2,7K
Likes & comments (2024)