Case study
Filorga
Medical expertise. Human language. Two languages.
Context
Filorga is a premium dermo-cosmetics brand born from aesthetic medicine, sold in pharmacies and drugstores. Hero ranges: NCEF-Reverse, Time-Filler, Hyalu-Filler. Strong in French-speaking Belgium, still to build on the Dutch-speaking side. socialsky runs Instagram, Facebook and Stories, in French and Dutch.
Challenge
Make complex medical expertise understandable and desirable without diluting credibility. Reduce reliance on HQ assets and create genuinely local UGC. Build a Flemish community without losing the French-speaking one.
Solution
Instagram as the main platform for discovery and engagement, Facebook as a bridge to a more mature audience, Stories for regular, interactive touchpoints. A broadly tested mix: UGC, routines, product explainers, expert and pharmacy content, premium storytelling. A monthly performance review to identify the hooks and formats that hold.
Results
A deliberate test phase. The first learnings are clear: product launches, strong product visuals, routines and conversational formats drive engagement. Video extends reach beyond the community, while premium static content supports interaction. Paid is now available to amplify the best of organic.