Skip to main content

Case study

Arbony

RETAIL, SOCIAL ADS

Arbony, a creator of aged parquet flooring active in Belgium and France, enlisted Socialsky to structure a Google Ads strategy capable of generating qualified B2B and B2C prospects, with a conversion rate of 10% and over 500 monthly visits to the website.

Context

Arbony is a creator of aged and weathered parquet flooring, primarily active in Belgium and France. The brand offers high-end products, designed for a B2B clientele (architects, designers, renovation contractors) and B2C (individuals seeking distinctive parquet flooring). Facing a niche market where demand flows primarily through online search, Arbony needed a structured digital acquisition strategy to capture the right profiles at the right time.

Challenge

The high-end parquet sector presents specific challenges in digital acquisition. The stakes were multiple:

  • Capture two very different prospect types (B2B professionals and B2C individuals) with distinct search intentions and purchase journeys.
  • Position itself on niche queries (aged parquet, weathered parquet, salvaged parquet) facing more generalist competitors who dominate search results.
  • Develop brand awareness in Belgium and France, in a market where search volumes remain modest but leads carry high added value.

Solution

Socialsky experts developed a multi-faceted Google Ads strategy:

  • Conversion-focused website creation: redesign oriented toward lead generation, with distinct journeys for professionals and individuals.
  • Structured SEA strategy: precise definition of objectives, targets, keywords and tone of voice for ad copy, in French and Dutch.
  • Always-on Search campaigns: targeting queries related to aged parquet, weathered parquet and specific parquet types, active continuously to capture demand as it flows.
  • Display & Remarketing campaign: to maintain visibility among website visitors and convert them over the long term.
  • DataCockpit dashboard: implementation of a real-time tracking dashboard to evaluate and adjust the strategy.

Results

Arbony is now present on searches related to luxury parquet and high-end parquet in Belgium and France. The strategy generates over 500 qualified monthly visits to the website, with a 10% conversion rate and over 100 monthly requests combined in B2B and B2C.

10%

Conversion rate

We can do the same for you

No 40-slide deck, no jargon. We start with a simple conversation to understand your goals and see if we're the right partner.