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Snack content agency

Short-form is won in the first three seconds

Snack content

Short-form content built for the feed

Snack content is short-form content consumed mid-scroll: 15 to 60 seconds, vertical video, carousel, story. Two variables decide the outcome: the hook in the first three seconds, and the retention that follows.

The Studio produces these formats in-house, shot native: street interviews, acting, UGC, motion design, editing and subtitles calibrated per platform. You receive content ready to post, adapted for Instagram, TikTok and YouTube.

Every format goes out organically first, where the audience decides. What holds attention is amplified in social ads, and what falls flat feeds the following week's brief. That is the Social OS™ cycle.

Distribution in the feed and production move at the same pace, every week. The cases below show what that produces on real accounts.

Our approach

Four principles of short-form content

The hook decides everything

Three seconds to stop the thumb. The hook is decided at the brief: a visual opener, a line, a movement. We test several per format and we keep the ones that hold the retention rate beyond the first few seconds.

Every platform gets its own edit

A Reel, a TikTok and a Short all start from the same footage. Length, pacing, captions, opening format: everything is recalibrated platform by platform. A single shoot yields several native formats, each edited to the codes of its own feed.

A cadence that holds for twelve months

Volume is set against your channels and your media budget. We fix a weekly cadence you can sustain for twelve months, with grouped shoot waves that keep the cost per format constant.

Organic decides what we amplify

Formats go out organic first. Hook rate, retention, watch time: the numbers from the feed say which ones deserve media budget. The winners move to social ads, the others feed the next brief.

The short-form formats we produce

Every format has its own codes, length and hook

Reels and TikTok

Vertical video of 15 to 45 seconds, shot native: acting, street interviews, behind the scenes, trends. Fast paced editing, burned in captions, a visual hook from the very first frame. The format that carries organic reach.

YouTube Shorts

The same footage reframed for a feed where the audience searches as much as it scrolls. Titles and opening seconds reworked, length adjusted, adapted from the Instagram and TikTok formats.

Carousels and stories

Static and semi animated formats to explain, show a product or relay an offer. Native design, short copy, a last slide built for action. Useful for a message that is faster to read than to watch.

Motion design and brand styling

2D and 3D animation, animated typography, captions and brand styling for formats shot without a camera. Produced by the Studio, in the same visual identity as your native videos.

Our Work

What we build with our clients

Tango Charly

A Meta Ads strategy that doubled revenue for Mother's Day 2023.

Grenke

A multi-channel B2B strategy that converted decision-makers into qualified leads.

L'esplanade

From 3 million to 7 million TikTok views: transforming a shopping center into a digital destination.

Frequently Asked Questions

Between 15 and 60 seconds, depending on the platform and the message. The hook in the first few seconds matters more than the target length: a 40 second format that holds attention beats a 15 second format people scroll past.

Both work. The Studio produces native filmed content, and also re-edits your existing assets when the material is good enough. We settle this during scoping, based on what is already in stock.

The volume is set by your channels and your media budget. We agree on a weekly cadence that holds over time, then adjust it based on what the feed sends back. A steady cadence pays off more than a production peak with no follow-up.

No. The codes, the lengths and the hooks differ from one feed to the next. We shoot once and adapt natively for each platform: same material, different edits.

Hook rate, retention rate, watch time, engagement, then cost per view on paid. These figures land every week and decide which formats we amplify through social ads.

It depends on the number of formats, the shoot and the versions delivered. Grouping shoots into a single wave brings the cost per format down. We price it after scoping, and the quote comes with no commitment.

Corporate video builds a brand narrative over time, with a long shelf life and a high cost per piece. Snack content goes for volume, virality and brand awareness inside the feed, at a far lower cost per format. The two combine: the Studio produces both.

Our Other Services

To build lasting impact in a feed that forgets fast.

Strategy

The brain of the system.

Signal reading, decisions per platform, measurable objectives. Continuously fed by community, ads and studio data. The central component that guides the system.

Studio

The creative engine.

We produce internally your videos, visuals and content. Everything is designed for the feed, integrated into the organic and paid system. Fast production, native formats, continuous iteration.

Community

The heart of your brand.

We manage your social networks continuously: strategy, execution, conversation management, reputation management. We transform conversations, signals and trends into content that performs in real time.

Influence

The voice of your messages.

We select creators for what they create, not for their followers. Selection, co-creation, production, amplification. Influence as a continuous lever of the Social OS™ system.

Social Ads

The feed accelerator.

We test formats, we amplify what performs. Meta Ads and TikTok Ads operated continuously, in service of content that already works in the feed.

The feed does not forgive the first three seconds.

Tell us what you want to produce. We come back with formats, a cadence and a budget.