Case study
Udoha Tower – Belgian Grand Prix
The challenge was not to show a tower, but to convey the feeling of being on its terraces, all while navigating the most intense media noise of the Belgian sporting year.
Context
Inaugurated in June 2026 at the 24 Hours of Spa, the Uhoda Tower is the new landmark of the Spa-Francorchamps Circuit: five levels, a panoramic rooftop, and a clear ambition to become the Belgian benchmark for hospitality and corporate events. Three weeks later came the only moment when the whole world watches Spa: the Belgian Grand Prix. A brand-new tower, one weekend, and the opportunity to make an impression before the competition even realized what was happening. socialsky was tasked with orchestrating the influencer strategy for this first GP, in collaboration with Folks Events.
Challenge
A building cannot tell its own story. An experience, however, can. The challenge was not to show a tower, but to convey the feeling of being on its terraces, all while navigating the most intense media noise of the Belgian sporting year, where every brand, paddock, and team fights for the same attention. We needed to generate massive, credible, and commercially viable visibility for an event where everything happens in 72 hours and there are no second chances.
Solution
A cast of 15 creators curated like a program, not a list: lifestyle, fashion, comedy, local, and B2B, to reach multiple communities without ever telling the same story twice.
socialsky managed the entire operation: identifying and selecting profiles, negotiating and framing collaborations, briefing key messages without imposing scripts, coordinating access and attendance over the three days, providing on-site support, and handling full follow-up: reminders, verifying posts, centralizing content, and consolidated reporting.
The creative approach: prioritizing live coverage over polished posts. 97 stories to create the feeling of being there, 19 posts and reels to anchor the brand in the feed, Instagram for reach, and TikTok for intensity.
Results
€84,110 in Earned Media Value generated for a €41,000 investment, representing a +105% ROI, or more than two euros of media value for every euro spent. 15 creators, 116 pieces of content published, 2.36 million people reached, and 26,210 engagements in a single weekend. On TikTok, the engagement rate reached 4.86%, nearly double that of Instagram (2.61%), confirming the platform as a driver of intensity. And most importantly: a 79% audience credibility score and 17% influential followers, with Belgium as the primary market and Brussels as the top city. Not bought volume, but the exact audience the Uhoda Tower needs to convince.
+105%
ROI
4.86%
engagement rate
2.36M
people reached
€84k
of Earned Media Value