Case study
Socialsky
EMPLOYER BRANDING, COMMUNITY
Socialsky applied its own method to itself: a 100% organic Employer Branding strategy that generated over 350 applications in 15 days, 10 hires, and a 96% retention rate after 6 months, with no media budget.
Context
In an ultra-competitive recruitment market for social media and digital marketing profiles, Socialsky needed to hire 10 new talents. Rather than invest in paid recruitment campaigns, the agency chose to rely on what it knows best: authentic and regular social presence, built over the long term.
Challenge
Recruiting qualified social media and digital marketing profiles is a permanent challenge. Talent is sought from all quarters, and traditional approaches (LinkedIn ads, job boards) are no longer sufficient to stand out. The stakes were multiple:
- Attract profiles who share the agency's values and culture, not just technical skills.
- Stand out in a market saturated with startups and agencies all promising the same "cool" environment.
- Prove that the Socialsky method works for Employer Branding as well, by applying it to itself.
Solution
Socialsky deployed an always-on Employer Branding strategy, applying exactly the same principles as for its clients:
- Regular social media presence with authentic and varied content: values, clients, company culture, behind-the-scenes and agency life, published for over 2 years.
- Multi-channel strategy: in addition to LinkedIn, active presence on TikTok and Instagram, including for recruitment.
- Leadership voice: founders share both their expertise and their challenges, creating proximity with potential candidates.
- Highlighting behind-the-scenes: the reality of daily agency life, unfiltered, so that the employer promise matches reality.
Results
This always-on strategy generates an average of 30 spontaneous applications per week, outside active recruitment campaigns. During the latest wave: over 350 applications received in 15 business days, 50 people interviewed, 10 hired. All 100% organic, with no media budget invested. Average time-to-hire of 4 weeks between job posting and first day. And most importantly: 96% of new hires still in position after 6 months, proof that the communicated promise matches reality.
350+
Applications
50
Interviewed
10
Recruited