Case study
Maison Mima
RETAIL, SOCIAL ADS
By structuring a full-funnel Meta Ads strategy for Maison Mima, Socialsky achieved an average ROAS of 12.75 and a cost per purchase of 8.33€, with a 65% increase in revenue since campaign launch.
Context
Maison Mima is a retail brand specializing in children's clothing. The campaign objective was twofold: increase e-commerce website revenue and develop brand awareness. Maison Mima sought a profitability threshold that would allow it to grow and progressively increase advertising spend, while generating qualified traffic to fuel a remarketing strategy.
Challenge
In the online children's retail sector, advertising competition is fierce and margins often tight. The stakes were multiple:
- Find a profitable balance between advertising investment and sales return, in a market where acquisition costs fluctuate sharply depending on seasons.
- Identify the creative formats that perform best (video, image, carousel) among a specific parental target.
- Build a complete funnel, from brand discovery to purchase, capturing the most qualified audiences at each stage.
Solution
Socialsky experts developed a full-funnel Meta Ads strategy:
- TOFU (acquisition): campaign targeting cold audiences with segmentation by interests, series of formats and visuals in A/B testing to identify content that performs best.
- MOFU (remarketing): campaign targeting website visitors and those who interacted with ads, with content focused on reassurance and best visuals from the acquisition campaign.
- BOFU (conversion): campaign targeting those who added items to cart without purchasing, with a dynamic carousel featuring reviewed products.
- Regular optimizations: continuous adjustments to audiences and ads, with a simple rule: keep what is profitable, change what lowers ROAS.
- Systematic creative testing: each format (video, image, carousel) scrutinized to determine what works best.
Results
The strategy achieved an average ROAS of 12.75 across campaigns and a cost per purchase of 8.33€. The conversion rate on traffic sent to the website reaches 7.5%, with a cost per cart addition of just 0.55€. Since launching campaigns with Socialsky, Maison Mima has recorded a 65% increase in revenue, accompanied by a large number of new customers and an increase in social media followers.
12,75
ROAS
8,33€
CPA
0,55€
Cost per add to cart