Case study
The Feed
Podcast, Thought Leadership, Brand Media, Content, Social Media, B2B
With The Feed, Socialsky wanted to do more than just launch a podcast. The idea: transform its social media expertise into owned media, useful for its audience, credible for its prospects, and directly activable throughout its entire content ecosystem.
Context
In early 2026, Socialsky launches The Feed, its own podcast dedicated to social networks. Behind this project, a simple conviction: some of the agency's most interesting discussions should not remain behind closed doors.
Between discussions on trends, field feedback on ads, strategic debates about content and campaign analyses, there was already real material. What remained was to give it a format capable of making it accessible, enjoyable to consume and useful for the audience.
The Feed was born from there: a podcast to feed the knowledge of everyone who gravitates around social media, from CEOs to marketers, through creators and industry experts. But also a concrete platform for expression to show what Socialsky knows how to do in podcasts, both in substance and in form.
Challenge
Launching a podcast when you're a social media agency is exciting. But it's also risky.
First, because it was important not to create "yet another marketing podcast". It was necessary to find a credible, distinctive editorial angle, capable of delivering real value and not just aligning opinions.
Second, because The Feed had to serve multiple objectives at the same time: deepen the topics Socialsky masters, feed the agency's content ecosystem, strengthen its credibility, develop networking, and prove to future clients that the podcast service could be handled from A to Z.
The real challenge, fundamentally, was this: learn quickly by doing well, to transform an in-house podcast into living proof of Socialsky's expertise.
Solution
Socialsky built The Feed as a weekly owned media, not as a simple series of episodes.
A clear editorial angle
The concept is simple and strong: open to the public the most useful hallway conversations of the agency. Those we would have liked to hear more often in the industry. Those that come from the field, with real cases, real feedback, and real nuance. The slogan perfectly captures the promise: "Welcome to The Feed, the podcast that feeds your knowledge about social networks."
A format designed for depth
Each episode lasts between 30 and 45 minutes, in a conversational format hosted by Chris, with internal and external speakers. CEOs, Ads experts, social media specialists or industry guests: each brings concrete, human and expert perspectives on the topics covered.
A podcast that feeds an entire ecosystem
This is where The Feed becomes more than a podcast. Each episode is designed as editorial raw material: snippets for TikTok and Instagram, LinkedIn posts, blog articles, content for the sales deck, personal branding packages for external guests. In other words: the long format creates depth, then the entire ecosystem extends its reach.
Results
The Feed is still young, but the first signals are already very clear. A continuous weekly rhythm and a complete editorial framework activated around each episode. 1 client signed in the launch quarter and several leads in progress. The podcast also reassures existing and future clients: they see the studio, the production quality, the level of support and the fluidity of the process.
Hebdomadaire
Rhythm
1 en trimestre
Clients signed
Plusieurs
Leads in progress