Case study
Rambo Burger
Rambo doesn't buy its visibility. It creates it. Two activations, creators, zero media spend.
Context
Rambo is the smash burger that won over Brussels. A brand that doesn't need to shout to draw a crowd, but needs every move it makes to be a real moment.
In 2026, there are two moments to create: the reopening of Rue Washington after construction, and the arrival of Skinny Louie, the Miami and New York smash burger giant, for a limited-edition signature burger.
Challenge
No media budget. No plan B.
Get Brussels talking twice, in two different ways: a reborn address and an international collab arriving without ever sounding like an ad.
And behind the spontaneous effect: 18 creators to identify, convince, coordinate, and manage, with no fees to offer them.
Solution
One method, two tempos.
Washington : one night, 18 creators, no script. A cast chosen to reach a wide audience without sacrificing authenticity.
Skinny Louie : the same principle, reversed. Creators get to taste the burger before everyone else, from September 7th to 9th, to build anticipation ahead of the launch. On the 10th at 7 PM, 100 free burgers for the first 100 customers: the line itself becomes the content. Then, a month of availability in all Rambo locations to turn the spike into a habit. What makes the difference is what you don't see in the videos.
socialsky manages the entire creator relationship: identifying and selecting profiles, outreach and negotiation in exchange for visibility, briefing on key messages without imposing a script, managing confirmations and attendance on the day, and on-site support.
Then the follow-up: reminders, verifying posts, collecting and centralizing content, monitoring post-activation performance, and maintaining the relationship for future activations. In both cases, the same deal: visibility for visibility. No talent fees.