Case study
Laurent Gerbaud
Chocolate isn't something you describe. It's something you show.
Context
Laurent Gerbaud is an artisan chocolatier known for premium ingredients and unexpected flavour pairings. A strong creative world and a real personality, but a social presence that wasn't making them visible. socialsky took over creative direction, shoots, editorial, publishing and community management.
Challenge
Make premium something you can feel on screen. Move beyond product shots to show the precision, the craft and the man behind every creation.
Solution
A tight art direction: materials, textures, compositions, light. Regular shoots as the backbone of the system. A personal approach built around Laurent himself. And performance insights that shape the next shoots.
Results
Making-of content outperforms the product alone: hands at work, precise gestures, close-ups. Signature creations, Gare aux Noisettes and the pralines, drive the strongest recognition. Seasonal moments work when they speak the brand's visual language, not the promo message.