Case study
Keytrade Podcast
Podcast, Brand Media, Banking, Content, Social Media
With Mon Premier Salaire, Keytrade Bank already had the right concept. What was missing: a simple, reliable, and high-quality production framework. Socialsky took charge of the entire execution, from recording to post-production, so teams could come record and leave with peace of mind.
Context
Keytrade Bank is a human-scale Belgian bank. With Mon Premier Salaire, the brand wanted to create a format that was closer, more human, and more educational to talk about money with a younger audience.
The concept was already well-defined: invite well-known Belgian personalities and start each conversation with a simple and effective question: "What did you do with your first paycheck?"
Challenge
The podcast already existed on paper. The editorial angle, format, and hosts were defined.
The real challenge was elsewhere: transforming this good idea into a project that was simple to operate, without unnecessary burden on internal teams. It required guaranteeing quality recording, clean post-production, social-friendly distribution, and smooth coordination around guest logistics.
Solution
Socialsky intervened as an end-to-end execution partner.
We took charge of:
- the recording room and setup
- episode recording
- long-form post-production
- creating snippets for social networks
- helping coordinate guest logistics
Concretely, Keytrade teams come to our offices, set up, record, then leave. We handle the rest. This organization allows the brand to keep its podcast project alive without it becoming time-consuming or heavy to manage.
Results
The first season of Mon Premier Salaire was produced in a bilingual format designed for the Belgian market: 5 FR episodes and 5 NL episodes, with 3 snippets created per episode to feed social networks. Beyond production volumes, the real result is operational: Keytrade Bank now has a high-quality podcast that is simple to maintain, with minimal effort on the client side. The project fulfills exactly its promise: the client comes to record, Socialsky handles the rest.
5
FR Episodes
5
NL Episodes
3
Snippets per Episode