Case study
Forbes
Media, Entrepreneurship, Community, Omnichannel, Belgium
In just 3 months, Socialsky propelled Forbes Belgium to the rank of essential business media for Gen Z and Millennials, generating over 1.18 million monthly impressions and building an engaged community on TikTok, Instagram and LinkedIn.
Context
Forbes, global icon of capitalism and success, was launching its Belgian version. The challenge was significant: adapting a prestigious brand, sometimes perceived as elitist or traditional, to the fast consumption codes of French-speaking and Dutch-speaking Belgium. Forbes Belgium wanted to break down the barrier between major leaders and a new generation of entrepreneurs.
Challenge
Entrepreneurship on social networks is often saturated by heroic storytelling disconnected from reality. The risk for Forbes was to remain too formal or, conversely, to lose its authority by chasing trends. The stakes:
- Launch a multi-platform presence (TikTok, Instagram, LinkedIn) with a coherent identity but adapted to each algorithm.
- Humanize the image of the "CEO" to make it accessible and inspiring without jargon.
- Transform the paper readership into an active and loyal digital community.
Solution
Socialsky structured Forbes Belgium's strategy around embodiment and proximity. Instead of simple interviews, immersive "social-native" formats:
- From Street to Suite: spontaneous encounters in the street that lead to the offices of leaders (Nick Bril of The Jane, Inge Onsea of Essentiel Antwerp, Prince Joachim of Belgium), showing behind the scenes.
- Native street interviews: for TikTok, Belgians' opinion on business, creating an organic and viral entry point to the brand.
- Cross-channel omnichannel content: synergy between in-depth articles and video. Reels and TikToks serve as human teasers, LinkedIn converts attention into editorial authority with record conversion rates.
- Agile production: dynamic shoots, rhythmic editing and active moderation to protect the image of personalities while encouraging debate.
Results
Over the launch period (December 2025 - February 2026), Forbes Belgium established its digital presence. Visibility: 1.18 million monthly impressions. Over 537K people reached (Reach). Organic growth: +1K subscribers/month on Instagram. Engagement & Conversion: 92% conversion rate on LinkedIn (profile views vs new followers). 4.7% engagement rate on TikTok, above media industry standards. Over 9.9K clicks to editorial content. Audience: perfect parity (50% women / 49% men) and strong penetration among 18-34 year-olds.
1,18M
Monthly impressions
537K+
Reach
92%
LinkedIn Conversion
4,7%
TikTok engagement
9,9K+
Clicks to content