Case study
Electro Dépôt
Retail & Electronics, Community, TikTok, Belgium, Native content
By taking over Electro Dépôt Belgium's TikTok strategy, Socialsky transformed a ghost account into a true voice for the "smart-value" generation: from 55 to 17,600 followers, nearly 2 million views and 23,000 interactions in just 4 months, with content rooted in the platform's native codes.
Context
Electro Dépôt, a European retailer of small and large household appliances at accessible prices, wanted to establish itself in Belgium as the go-to brand for young adults looking for tech deals. In October 2025, Socialsky takes over the complete TikTok strategy with a clear mission: make Electro Dépôt a desirable brand for an 18-34 year-old target, without ever falling into the trap of overly commercial messaging.
Challenge
In the retail and electronics sector, TikTok is particularly hostile ground for brands: the young Belgian audience immediately skips content that's too "catalog" or overly promotional. The challenges were multiple:
- Starting from almost zero: 55 followers, no editorial line, no moderation, no trending content exploited.
- Reposition the brand not as a discounter, but as a smart ally in everyday life, without losing its affordable DNA.
- Build an engaged and bilingual community (FR & NL) on a fragmented Belgian market.
- Find the right native format capable of generating rapid organic growth.
Solution
Socialsky built Electro Dépôt's TikTok strategy around a central principle: speak to Gen Z using their own codes, not those of traditional retail.
Creative Lab during launch phase
In the first few weeks, Socialsky tested multiple creative angles in parallel to identify the most effective formats before scaling what worked. This structured process quickly identified winning mechanics.
Signature format "Do you follow?"
Designed as a weekly community gathering, this offbeat street-interview format rooted in Belgian culture became the engine of account growth. A single video in this format alone generated +9,651 followers.
Two complementary pillars
ElectroTok (60% of content, pure entertainment, trends and Belgian humor) and ElectroTips & Facts (40%, product hacks, price comparatives, useful educational content) to alternate pleasure and added value.
Native community management
Responses to comments, quirky tone and assumed proximity with the community, to transform viewers into active fans.
Targeted Spark Ads
Amplification of the best organic content via a monthly media budget of €1,500, to maximize reach of videos already validated by the community.
Results
In just 4 months (November 2025 to February 2026), Electro Dépôt Belgium established itself as a credible and engaging TikTok presence in the retail sector. A single "Do you follow?" video generated +9,651 followers in a single post. Following TikTok results, Socialsky also took over the complete META strategy for Electro Dépôt (Instagram & Facebook FR & NL) with a device combining community management, native content production and Ads campaign management for an annual budget of €80,000.
55 → 17,6K
Follower growth
+31 900%
Growth %
1,86M
Total views
23K
Interactions
38
Videos published