Case study
Cofidis
Finance doesn't need to be institutional. Just useful.
Context
Cofidis has been in Belgium for more than 40 years, with a human-first positioning. socialsky runs the full organic ecosystem on Instagram, Facebook and LinkedIn, in French and Dutch, plus paid Meta.
Challenge
Three platforms, three audiences, two languages. Educate, explain the products, carry the employer brand and build local proximity, without slipping back into corporate talk.
Solution
A clear role for each platform: Instagram for financial education and carousels, Facebook reactivated around local and collective moments (Belgian sport and culture), LinkedIn for employer branding, expertise and proprietary data. Above all: build on what only Cofidis owns, starting with the 2026 Purchasing Power Barometer.
Results
On LinkedIn, the Barometer generated a 66.62% engagement rate and a 62.88% click-through rate in its French version. LinkedIn stands out as the brand's most effective organic platform, driven by proprietary data and team-centred content. On Instagram, educational carousels generate more genuine interactions than heavily amplified video. On Facebook, local beats generic financial advice.
66.62%
LinkedIn engagement rate for the Barometer (FR)
62.88%
LinkedIn click-through rate for the Barometer (FR)