Case study
Celini
A dormant account. Three months to bring it back to life.
Context
Celini runs eight premium salons in Belgium and an online shop, under the philosophy “Cultivating Beauties”. In March 2026, the account was almost inactive. socialsky took over strategy, creation, publishing, community management and reporting.
Challenge
Stay premium without feeling distant. Move from a frozen dark-luxury aesthetic to a presence that makes people react, follow and book a visit.
Solution
Two platforms, two roles. Instagram for desirability and expertise, TikTok for discovery and personality. Four pillars: consultations for credibility, transformations for desire, trends for visibility, influencer activations and giveaways for growth. Original shoots feed everything: one production day, weeks of content.
Results
A cold start, immediate organic growth. Consultations became the main growth driver on TikTok, and the “react with a pro” format the community's most-loved content. Paid only came in afterwards, on what was already performing.