What does shadowbanning on the social network TikTok consist of and what are its impacts?
A shadowban is when your TikTok account gets banned without being previously notified by the social network itself. This results in a reduction or limitation of the distribution of a user's content without that user being aware and knowing that they are in a shadowban period on their account.This situation can be very negative for an account whose presence on TikTok is essential to the development of that account's professional and commercial activities.If you're reading this article, this might be your case, so we'll give you the keys to understand and best avoid shadowbanning situations on your professional TikTok account!
In the case of shadowbanning an account, there are several indicators that can confirm or refute our shadowbanning hypothesis. Indeed, when our account is a victim of shadowbanning, we can notice a considerable drop in audience and visibility on the account's recent posts.Additionally, a lack of interactions such as likes, views, shares, and comments should be noticeable compared to older posts.Beyond interactions directly linked to posts, the fact that your posts are not being promoted by the TikTok 'For You' feature, which helps recent posts be promoted to people you're targeting, is an indicator of potential shadowbanning.Sometimes this can even extend to the invisibility of content posted by the shadowban victim account in the TikTok search bar or in search tools via Hashtags.If your account has several of these elements mentioned above, there's a strong chance you're a victim of shadowbanning.
Regarding the duration of a shadowban, it's difficult to know exactly how long a shadowban lasts, as it depends on the violation of TikTok's community guidelines that you may have committed. But we know that it cannot exceed more than 2 weeks. This duration is decided automatically by TikTok's algorithm, although the application does not provide precise details about how this algorithm works and decides whether or not to shadowban a user account, and for how long.
In reality, there is no miracle recipe to avoid shadowbans on TikTok, however, there are risky behaviors to avoid to escape this.For example:
Of course, shadowban is not 100% avoidable, because as mentioned earlier in the article, we don't concretely know the factors that TikTok's algorithm takes into account to decide whether or not to shadowban an account.Finally, when your account is shadowbanned, you can adopt behaviors that can help you best get through this period by avoiding making the situation worse.
Uninstall and reinstall TikTokSwitch your account to a professional accountDelete from your account the content that poses a problem for the appPut your account on pause for a whilePublish original and innovative content, don't republish the same type of content that harmed you during your last shadowbanCreating quality content, well-edited, linked to current trends and adapted to your audience, can allow you to be promoted more easily by the platform. It's important to stand out both from the competition to best reach your target and thus generate traffic to your account, but also for the application to promote you on the 'For You' feed which can really be a great opportunity to make yourself known to your target!
While TikTok seems simple to use and it seems easy to achieve high visibility on the application, you still need to be careful to respect the rules of the TikTok community and use the application wisely, because a shadowban can set you back to zero!That's why it's important to create attractive and innovative content on the platform that respects TikTok's guidelines as best as possible.When used properly, TikTok can be one of your best allies for your marketing campaigns on social media. So don't hesitate any longer and get started!Still not convinced? Read our article Why get started on TikTok in 2023?
