"Out of Phone" is TikTok's new initiative that lets brands maximize their impact on the platform far beyond the smartphone screen! This revolutionary initiative gives brands the ability to bring their TikTok content to life in the real world, displaying it on various surfaces such as billboards, kiosks, bars, restaurants, and many other locations.
Using Out of Phone: Billboard, brands can now merge TikTok with outdoor advertising by repurposing existing campaigns for display on billboards worldwide.
This approach recreates the TikTok experience on cinema screens, capturing audiences before showtime. The idea is to broadcast a compilation of top TikTok content, where brands can add their own advertising.
In other words, brands can launch a campaign on TikTok, build authentic growth within communities and creator networks, then amplify impact by displaying these campaigns in public spaces, reaching significant new audiences.
Out of Phone: Other Screens opens vast possibilities with billions of screens available worldwide. This solution lets out-of-home partners broadcast TikTok content directly to their audiences across international networks and screens. This way, TikTok reaches ever-larger audiences through numerous personalized partnerships with bars, restaurants, airports, gas stations, and shops.
Collaborations with advertising partners push TikTok to continuously adapt the Out of Phone experience based on specific audience needs in particular locations. The goal of Out of Phone is to provide fresh, engaging TikTok content while transcending the phone, integrating into daily life in every possible form!
Among TikTok's many partners adopting the Out of Phone initiative are companies such as Adomni, Dive Billboards, Loop TV, ReachTV, Screenvision, VEVO, and others. These partnerships have enabled TikTok to reach new audiences worldwide.
Ultimately, this completely innovative solution offers enriching experience for audiences and, most importantly, new advertising opportunities for brands.
