SEO is the acronym for Search Engine Optimisation, or Optimization for search engines. It is the implementation of all the techniques that will help you obtain better natural positions in search engine results.
An effective SEO strategy is based on 4 pillars, namely: technique, content, netlinking and user experience (UX - User Experience). In this article, socialsky reviews the different pillars that must be activated for good natural search engine optimization of your website.
From the creation of your website and throughout its life, ensure that you keep it as up to date as possible in line with Google's recommendations.
A few basic recommendations that you should always keep an eye on:
Central element of your website, your content must be unique (no duplicate content!), written for the user, always with thought for search engine robots that will analyze your content to index it on queries relevant to its subject. Make sure to:
Netlinking is a technique aimed at obtaining links from other websites. Create inbound links to the pages that are most important to you, offer your partners (suppliers, distributors, influencers, bloggers) to share your unique content. Inbound links strengthen the credibility of your site towards search engines. The more quality inbound links you have, the higher your "score" with Google algorithms. Social media can also be good generators of inbound links. Keep this in mind.
User experience takes an increasingly important role in search engine algorithms, which are better able to analyze user behavior when they visit your site. Make sure to:
