Knowing the return on investment of your advertising spending is a requirement for every business. With Google Tag Manager, you can precisely know the different actions performed on your website or set up reporting tools without touching your website's code.
Google Tag Manager (GTM) is a tag management tool that allows you to easily and centrally track user activities on your website. GTM makes it easy to add, modify, and remove tracking tags, such as Google Analytics tags, remarketing tags, and conversion tracking tags, without directly modifying the page code. This allows agencies and advertisers to add tracking functionality without needing to call in a developer.
The approach differs depending on the CMS used (Wordpress, Drupal, Odoo, etc.). At socialsky, we directly install a plugin on your website (on Wordpress we use GTM4WP for example, but you can use whichever you prefer).1/ Create a Google Tag Manager account at https://tagmanager.google.com/2/ Once created, copy your Google Tag Manager account number (GTM-XXXXXXX) and paste it into the plugin settings you're using.2bis/ If you don't use a plugin, copy the code to insert into the <head> tag of your site and copy the code to insert into the <body>.3/ Verify that the tag is integrated properly using the Chrome extension "Google Tag Assistant".
With Google Tag Manager, you'll be able to control your conversions in Google Ads and you'll also be able to set up your Google Analytics 4 property and create events.For your Google Ads campaigns, the very first tag to introduce is the "Conversion Linker" on all pages. This will allow you to track the user journey from the first page to the conversion action. Without this tag, the user journey will be skewed and your conversion data will also be incorrect.Next, create tags for each conversion event. In Google Ads, create an event, and use Google Tag Manager to implement it. You'll then need the "Conversion ID" and the "Conversion Label". Choose a trigger element (for example when someone reaches your /thank-you page, when they've submitted a form, when they add to cart, when they make a purchase..)You can also use GTM to set up the Facebook Pixel or implement remarketing tracking, necessary for retargeting people who have taken a specific action on your site.Once you've added tags to your GTM container, don't forget to click "submit" so everything is integrated into your website. While loading, feel free to "sing like nobody's listening"
